Remember: Customer service is not a department, its an ATTITUDE! Without customers, your business will not survive. You need to pay rapt attention to the way your customers are treated. Even if you have a team working with you, you need them to actively participate in making customers satisfied because, your team also act as a key part in contributing to your business success. Stephen Covey in his book titled Everyday Greatness, teaches that the best way to communicate customer service is to pretend like everybody you see has a sign on his/her neck that says “Make me feel important.” Not only will you succeed in sales but also in life.
There are common mistakes we make while communicating customer service which ranges from; leaving the service to those who are directly involved with customers, managing customer service solely at departmental level, failing to develop our customer service skills, and not recognizing or rewarding staff that communicate customer service. This is too limited a view, because everyone in a business contributes to overall customer satisfaction, even if their jobs does not involve direct customer contact.
How do we communicate customer service? There are three important ways to sustain effective customer service:
- Communicate clearly: Everyone in a company should actively be involved in customer service.
- Encourage commitment and improvement: Follow up on employees after implementing customer service policy because, this reveals to you the level of commitment and involvement from all employees.
- Maintain motivation: Motivations and award programs help maintain high level of interest in the customer service program.
Set an unattainable standard not only for your business but also for yourself. Ensure that you use these tools to provide satisfactory customer service… … …Today!